In 2018, BLUE Brand Company began its journey during a ride home with my daughter. Our conversation centered around a fun topic, what is her favorite color? She immediately said BLUE and at that moment, BLUE was born.

Next, how do we give BLUE a unique look or appearance that you’d recognize as being distinctive and exclusive too BLUE? After many days, nights, emails, texts and creative thoughts, we finally came up with our innovative design and added a star for good measure. Who doesn’t like a star?

After doing some extensive research, we found out that we were not alone in liking the color BLUE. In fact, we found it is the most popular color in the world.

It is our mission to bring BLUE to life and ignite an inclusive culture for everyone to experience.

Thanks for supporting BLUE and joining us on this journey. 

Casual to Cool, BLUE has you covered.

Original
Short Sleeve Tee

$29.95

Original
Long Sleeve Tee

$34.95

Original
Crewneck Fleece

$44.95

Original
Hoodie Sweatshirt

$54.95

Size Chart | Women

BLUE Original Hoodie Sweatshirt

SizeBack LengthChestSleeve Length
Small27.5"21"33.5"
Medium28.5"23"34.5"
Large29.5"25"35.5"
X-Large30.5"26"36.5"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Long Sleeve Measurement - Measure from the middle of the neck, to the end of the sleeve and this will provide you a number that is reflected above.

BLUE Original Crewneck Fleece

SizeBack LengthChestSleeve Length
Small27.5"21"33.5"
Medium28.5"23"34.5"
Large29.5"25"35.5"
X-Large30.5"26"36.5"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side.

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Long Sleeve Measurement - Measure from the middle of the neck, to the end of the sleeve and this will provide you a number that is reflected above.

BLUE Original Long Sleeve Tee

SizeBack LengthChestWaistHipsSleeve Length
Small26"21"18"22"31.5"
Medium27"22"19"23"32.5"
Large28"23"20"24"33"
X-Large30"24"21"25"33.5"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side.

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Waist Measurement - Bend to one side to find the natural crease / indentation in your torso. This is your natural waist, so run a soft tape measure across this area from one seam to the other. You’ll get a number that should be reflected in the above examples.

Hip Measurement - Stand on a flat surface with feet together. Now measure around the fullest part of the hips and bottom (approximately 7” to 9” below the waistline) keeping the measuring tape parallel with the floor.

Long Sleeve Measurement - Measure from the middle of the neck, to the end of the sleeve and this will provide you a number that is reflected above.

BLUE Original Short Sleeve Tee

SizeBack LengthChestSleeve Length
Small26"19"20"
Medium27"20"21"
Large28"21"22"
X-Large29"22"23"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side.

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Waist Measurement - Bend to one side to find the natural crease / indentation in your torso. This is your natural waist, so run a soft tape measure across this area from one seam to the other. You’ll get a number that should be reflected in the above examples.

Hip Measurement - Stand on a flat surface with feet together. Now measure around the fullest part of the hips and bottom (approximately 7” to 9” below the waistline) keeping the measuring tape parallel with the floor.