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New Arrivals

Original
Short Sleeve Tee

$29.95

Original
Long Sleeve Tee

$34.95

Original
Crewneck Fleece

$44.95

Original
Hoodie Sweatshirt

$54.95

Original
Short Sleeve Tee

$29.95

Original
Long Sleeve Tee

$34.95

Original
Crewneck Fleece

$44.95

Original
Hoodie Sweatshirt

$54.95

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 Casual to Cool

Our mission is to deliver the most comfortable, highest quality products that you will love to wear.

Whether going to the gym, grabbing a coffee, heading to class, or just hanging around,  is perfect for every occasion.

Casual to Cool,  has you covered!

Shop Women's Clothing

Footwear 2022

A whole new level of cool, comfort and style is coming your way for your feet from  in 2022.

Sign up for  World and get updates to pre-order our first exclusive footwear release – ‘Molly’.

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Your World

 

Sign up to become a member of  World and you’ll instantly be connected to our innovative brand experience. Many promotions and exciting announcements will be sent to our members. Sign up today and begin your journey with  World.

Join Blue World

Give the Gift of 

Our  Virtual Gift Cards are the perfect way to give the gift of  to anyone on your nice list! Personalized and ready to send instantly.

Purchase a Gift Card

Red, White & 

Collection

Our exclusive Red, White &  collection is launching in early 2019! Sign up for  World to be notified about product availability and pre-order dates.

sign up and get updates

"The short sleeved shirt is great to work out in. It fits great and I just love the white."

– Rene M.

"I love the navy fleece. It's super cute with a pair of jeans or leggings. Plus, it's very comfy which makes it perfect to wear to class."

– Rosie P.

"I'm really happy with the way the long sleeve tee feels and fits. I usually wear a medium and this cut is perfect."

– Maria G.

"The hoodie fits great and looks fantastic. I love the teal color! It's my new go-to sweatshirt."

– Kristi A.

"This hoodie is my new favorite thing to wear."

– Becky R.

Size Chart | Women

BLUE Original Hoodie Sweatshirt

SizeBack LengthChestSleeve Length
Small27.5"21"33.5"
Medium28.5"23"34.5"
Large29.5"25"35.5"
X-Large30.5"26"36.5"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Long Sleeve Measurement - Measure from the middle of the neck, to the end of the sleeve and this will provide you a number that is reflected above.

BLUE Original Crewneck Fleece

SizeBack LengthChestSleeve Length
Small27.5"21"33.5"
Medium28.5"23"34.5"
Large29.5"25"35.5"
X-Large30.5"26"36.5"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side.

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Long Sleeve Measurement - Measure from the middle of the neck, to the end of the sleeve and this will provide you a number that is reflected above.

BLUE Original Long Sleeve Tee

SizeBack LengthChestWaistHipsSleeve Length
Small26"21"18"22"31.5"
Medium27"22"19"23"32.5"
Large28"23"20"24"33"
X-Large30"24"21"25"33.5"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side.

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Waist Measurement - Bend to one side to find the natural crease / indentation in your torso. This is your natural waist, so run a soft tape measure across this area from one seam to the other. You’ll get a number that should be reflected in the above examples.

Hip Measurement - Stand on a flat surface with feet together. Now measure around the fullest part of the hips and bottom (approximately 7” to 9” below the waistline) keeping the measuring tape parallel with the floor.

Long Sleeve Measurement - Measure from the middle of the neck, to the end of the sleeve and this will provide you a number that is reflected above.

BLUE Original Short Sleeve Tee

SizeBack LengthChestSleeve Length
Small26"19"20"
Medium27"20"21"
Large28"21"22"
X-Large29"22"23"

Back Length Measurement - Measure from the back of the neck and down to the bottom of the garment, this will give you the overall length of one side.

Chest Measurement - Measure across the fullest part of the chest, which is usually just underneath the armpit and across the chest.

Waist Measurement - Bend to one side to find the natural crease / indentation in your torso. This is your natural waist, so run a soft tape measure across this area from one seam to the other. You’ll get a number that should be reflected in the above examples.

Hip Measurement - Stand on a flat surface with feet together. Now measure around the fullest part of the hips and bottom (approximately 7” to 9” below the waistline) keeping the measuring tape parallel with the floor.